Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗thirteen23 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is awesome. I like the simplistic design and color composition that changes through the levels. I also like that over time the rain starts to change and get more dangerous. Although all I really wanna do is save the kitty from the rain! Every time it gets wet I get sad =( Amazing game though!!!
This is the best game I've ever played. It's super fun and the kitty cat is very cute.
RainCat is a simple and satisfying game where you need to protect your feline friend while it roams around to get food. Use your umbrella to protect t...