Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brinkley Sprunt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
WordXing is a creative, brilliant, fast-paced word game! I love it. You can compete with yourself or others. It has far surpassed my passion for Words With Friends. WordXing is so addictive, my husband has taken a back seat! 😉
Imagine you can take Scrabble with you anywhere and play a satisfying game in just 2 minutes. The short time setting is good for killing a few minutes waiting for your coffee order. The long one makes time fly by when you’re on a plane. It’s easy to get started and hard to stop playing this game. In many languages for word game lovers everywhere.
WordXing™ is the fast-paced word-crossing game for the iPhone and iPad. Players are given a set of letters to form into a single group of words that c...