Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Primare AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The sound quality is good, but gapless playback is not supported, at least with Tidal. For instance, Pink Floyd's Dark Side of the Moon is a continuous album. The music runs continuous, there are no gaps between songs. However, with Tidal played through the Primare Air app, gaps are inserted, which makes the album unlistenable.
For some reason when using Tidal HiFi on the Air app, it’ll buffer it seems. I have a 40Mbps connection using the newest AirPort Extreme for WiFi, plus I’ve got it connected via Ethernet w/ cat7 cables anyway, so my network shouldn’t be the issue. That said, when it’s not doing that, it sounds amazing. So if there’s a bug, I hope they can fix it. Because I’d rather use this than Sonos. But, I don’t have the buffering problem with Sonos.
The Primare AIR app enables playback through Primare’s network-enabled digital devices, including the NP30 network player, MM30 media board, installed...