Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Richards · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While the gameplay is very simple, it gets very challenging and addicting. The art style is very charming and collecting every animal is fun!
Compared to other memory matching games out there, this one’s towards the top. The illustrations are very cute and appropriate for children, but it’s also surprisingly fun and addicting for adults. One criticism is that I wish there was more animation. Otherwise good game!
This game is very fun because it's so easy to pick up. The levels are adorable and it makes me want to see what cute animals I'll uncover in the next level. Great Game! 👍🏻
Match'em! Catch'em! Try and collect'em all! Go on an adventure through various themed worlds. Match two of the same character together to make a matc...