Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SweetWater Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the geek screens in Sweetbeathrv though it does not show me where I am "supposed" to be. This app takes care of that and compares me to others. Also I can do a session in this app and download it into SweetBeat so I can see the geek stats.
I'm trying to lose weight and this app gives me my willpower score! I took Dr. McGonigals willpower class at Stanford and learned that HRV is a measure of willpower. Now I don't beat myself up if I don't stick to my diet perfectly. I love the daily recommendations as well.
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