Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗bahtiyar polat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fun for kids, but the vast majority of questions are 1s, 2s, 5s, and 10s -- the easy ones, in other words. Should spend more time on 6s, 7s, 8s, and 9s. It also doesn't seem to learn that you already know the simple ones, and keeps asking over and over what 1x4 or 10x8 is. If you get a question wrong, it will ask you again until you learn it, but it doesn't seem to adapt at all to what you actually get right. Frustrating.
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