Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Narvii Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a Potterhead on this app I’m able to communicate with fellow potterheads it makes me really happy it works great because I write and read fanfics all the time
POV: you downloaded this just to read Heatwaves and you have no idea how to use the app. Now there are thousands of people making accounts on this poor app to read a single story that someone made. 😭🤚
So recently I wanted to download this app so I could read and write fan fictions, but I made an account and it won’t let me in still
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