Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Feels Factory, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would say that I am furious but that emotion would have to be purchased first. What I am is severely disappointed in this new update. I have been using Moodwave everyday for almost two years now and all the sudden we have to pay for the different emojis? I remember when these emojis did not even exist in this app. We have been gifted these emojis to use and become familiar with just for them to be taken back. For an app that prides itself in support and positivity, this move on their behalf just seems tactless. I would gladly invest in an app like this, that I hold very close and dear to my heart, but for the price to be three dollars every single month? I could get behind maybe five dollars a year or even a one time purchase for five dollars. To me this just seems like a unthought through business move that could have beneficial to both parties. Developers seem to forget that charging their customers will only work if they are content and willing to pay. This app still has such a great platform for outreach and an outlet to help with mental health. I hope the developers can see their mistake and put more thought into their next move.
I love this app! It helps me journal my emotions very well while also being able to keep my thoughts and feelings private if I desire to do so. It helps me keep up with my friends’ lives and lets me know if I should check up on them. I have no issues with this app, only wishes. I would love if the Moodwave team could change it to where we can select multiple emotions, as well as more than 2 reasons if we need them. I also would love a “neutral” option that could use 😶 or 😐 as the representation of that emotion, as I have neutral days quite often. Y’all have done such amazing work! Thank you all! ❤️
Being stuck at home during this pandemic with very little social interaction poses an obvious threat to a fundamental, component that is too often overlooked: mental health. I can confidently say that Moodwave has played a significant role in keeping my anxiety under control. My days feel more structured as I am able to track my mood and daily events. It helps keep my thoughts organized and make them apprehensible. The navigation on this app is extremely smooth and very user-friendly which is perfect for someone, like myself, who is not tech-savvy and has a short attention span. My favorite part about this app is how I can connect and interact with my friends/family and observe their daily entries as well. The app provides accountability by sending support to each other through their messaging feature. Moodwave also provides a feature for privacy and confidentiality if you don’t feel comfortable blasting your thoughts to everyone.
Moodwave is a social support network that helps you build relationships and find new, meaningful ones to get the support you need. Moodwave lets you...
| Name | Price | Type |
|---|---|---|
| Premium Monthly Subscription | $2.99 | Monthly |