Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Avereo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am fully convinced there is ZERO testing done on this app. When I first downloaded it, I couldn’t even fully type in fields. There is no return button on the keyboard and the keyboard covers what you are typing. Just recently updated the app and for whatever reason my credentials weren’t automatically filled in and couldn’t use Face ID. Awesome! Then when trying to login, I am told my credentials are wrong and that I need to update my account. Went to go type in all my account info to change my password, I hit next, a loading icon appears for one second and nothing happens. No text box, no indication, no page change, nothing. This app is so unbelievably bad that it makes me want to refinance my loans through someone else.
I literally have been paying minimum payments of 450 a month for 12 yearsWhich is roughly $67,000 but balance has only gone down $7000 somethingDo the math it doesn’t sit right …I would never go through AES again I’m getting completely screwedI am never going to be able to pay this off…my 13 years your loan will be now some 20 years
I was told that I had a forbearance (due to COVID) for a certain amount of time, so I wasn’t paying my monthly bill. It wasn’t until my credit score dropped 120 points from 740 to 620 that I found out I missed 90+ days worth of payments for 4 school loans. I was never told that my payments were due again. Now I can’t refinance my home loan to a lower rate because of my credit score. A phone call or email would have been nice! Also, I should not even owe school loans because of my time in the military, but AES doesn’t (or didn’t at the time) employee a single person that can help military personnel or veterans with the government-guaranteed payments written in their contract. AES seems to enjoy making maximum profit from their customers by ignoring their ethical obligations to help us.
The AES Student Loans App makes managing your student loan account as convenient as can be! Manage your AES account from anywhere, anytime! ACCESS YO...