Sallie Mae

Sallie Mae, Inc. · iOS

Sallie Mae

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Sallie Mae screenshot 1Sallie Mae screenshot 2Sallie Mae screenshot 3Sallie Mae screenshot 4Sallie Mae screenshot 5Sallie Mae screenshot 6Sallie Mae screenshot 7Sallie Mae screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Sallie Mae Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 ★(102,954)

Rating Distribution

4.5
★★★★★
102,954 reviews
5
9%
4
1%
3
2%
2
7%
1
81%

Top Countries

🇺🇸 US🇮🇳 IN🇳🇬 NG
Reviews (3)▼
★☆☆☆☆Danny Nova2/22/2024
Payment System Is Not Completely Efficient :-(.

With regards to auto pay. The system does not allow for auto pay of an individual loan account. You either have to set up the auto pay to pay all of the loan accounts existing for a member or none at all. The reason why this system is not efficient in the auto pay area, as to my situation is that I have agreed to pay one of the four loans for the member, but not all four. Therefore, I have to set up payments for each month, which has become very cumbersome, because I am a 67 years old and I my memory is not as sharp as a younger version of me. I stress every month to remember to make the payment on time. The only solution that comes to mind is to set up 2 or 3 future payments for the future due dates. But then I stress to remember if I’ve completed the future set up dates. When a person reaches senior years, they shouldn’t have to worry about whether or not they have made a payment or not if they wish to set up auto payments. That is my reasoning. I hope this message isn’t disregarded. These days, I’ve experienced torturous customer service from companies who lead us to believe that they actually are concerned and take feedback seriously. Always seems like a lot of false promises being made. We call it being smoke screened, so to say. I’m hunching this message will be lost in space once I click send. Oh well, the solar eclipse, set for April 8th, 2024 will have my message float on by in outer space.

★☆☆☆☆Scam Sallie Mae7/30/2023
Dissatisfaction

Your online customer service is zero help- I’ve set up auto pay twice now and every month you charge me a $25 late fee. I typed in routing number and account number just as bank says and I get an email every single time. So your making money off me & when I call your 1-800 number no one will help me. The last lady told my daughter in June that no new info would be updated until August 1. Which makes no sense at all. I’d like a refund of $50, & someone to call me. If it’s an error on your site then it needs corrected. As I said I typed in exactly what my bank sent me and there’s zero record of my account on the app ONlY my daughters. Then when I click to pay late fee you have no problem taking payment. So if hers is set up, why are you charging me a late fee when you can clearly take from her account???

★★★★★suzye244/14/2023
Great App

If you have student loans through Sallie Mae, I highly recommend this app! Very user friendly. You can view details of your loans & balances. You can also make payments or set up monthly drafts! This app sends notifications to your phone with reminders as well. I wouldn’t be on top of the loan payments without this app. My only complaint is that you can’t set up auto payment if your payment is past due, so there were several instances that id be late on my payment, and would want to set up auto-pay so I wouldn’t forget again, and I couldn’t set it up until 24-48 hours later after the app recognized my payment, so I’d inevitably forget to go back and do it afterwards.. and then of course have another late payment.. but ultimately, that was my fault. Overall great app!

Version History (102)▼
4.0.508/20/2026
4.0.417/24/2026
4.0.407/16/2026
4.0.306/8/2026
4.0.205/4/2026
4.0.04/10/2026
3.36.103/5/2026
3.36.012/2/2026
3.36.01/26/2026
3.35.8212/18/2025
Available In (114 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

With a clean look and easy-to-use features, this app is the most convenient way to keep track of your student loans from your mobile devices, anytime,...

iOS App ID
1114040896
Content Rating
4+
Min OS
18.0
Size
92.4 MB
Publisher
Sallie Mae, Inc.
US