Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project X Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The interface has to be one of the simplest/ easiest to navigate. The tracking, network, and accessibility is almost seamless. Only issue sits with syncing to other apps and never uploading such as Strava, or lack of compatibility such as Fitbit.
Finally an app where you can Easley race against your own time during a previous run or walk. It tells you exactly how far you are ahead or behind which is really motivating to hear that you can beat your previous record. Keep up the great work! I’m definitely a fan!
I love this app. Do yourself a favor and download it. I live in Colorado and most of my fitness buddies live in another state (or country). I love that we can exercise together, while apart - it’s fun and a fresh take on using technology to stay connected. The app itself is beautiful, intuitive (and I’m a millennial with high standards) and even has a lot of features that I haven’t explored yet, like the auto-pause. As a long-term user of Runkeeper, I can say that Racefully has smoothly filled the gap between just sending your runs to friends (afterward) and meaningfully sharing your runs with friends. Take it for a spin. Or a run. :)
Racefully is the world’s first truly social fitness activity tracking app. Run, walk, cycle, ski or snowboard and track your performance in real-time...
| Name | Price | Type |
|---|---|---|
| 60 Credit Bundle | $0.99 | One-time |
| 150 Credit Bundle | $1.99 | One-time |
| Tribe premium upgrade | $1.99 | One-time |
| Tribe premium upgrade - list price | $4.99 | One-time |
| 640 Credit Bundle | $7.99 | One-time |
| 1200 Credit Bundle | $11.99 | One-time |
| 6000 Credit Bundle | $54.99 | One-time |