Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Misha Van den Bosch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is weird don’t know the controls but I know the controls now so 4 stars
Controls are so bad that even a mobile gamer can’t figure out how to play with the stupid controls Plz update graphics and controls please
This game is actually really fun. I was looking for the worst rated apps and found this, I thought it would be bad but it’s actually really fun!
Oh no! Major Issue and Private Person have been shot down in Toaster territory! Can you help them gather enough energisls to repair their ship? This...