Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Program Executive Office for Enterprise Information Systems, Sea Warrior Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Each time I bring up this app before or after a Sailor takes an advancement exam, the consensus is that the Sailors I’ve talked to don’t know about this app.
I have used this app to prepare prior to an exam looking at the last 3-4 years final multiple scores and taking an average in order to see what I’ll need to pick up. With this information in mind when setting up a study plan for the test.. I have been able to prepare enough to pick up Hm1 in 5.5yrs. This app does exactly what I need it to in order to prepare. No extra info. Just the basics. It works for what it was meant to do.
Now it just keeps crashing as soon as you tap the calculator.
An official U.S. Navy mobile application produced by the PMW 240 Program This mobile app calculates “what if” Final Multiple Scores (FMS) for E4 to E...