Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rape, Abuse and Incest National Network (RAINN) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can say that your experience can be traumatising I talked with a few members and I actually found them really mean except for a like 1-2 they are telling me OH WELL ITS UR THIRD TIME CALLING TODAY I don’t think that’s okay and it’s mean and the fact that u only support the military is depressing when other people need somebody to talk to please fix the way u r talking it made me feel worse about my situation.
This is an incredible app. Always keep it on your phone no matter what. Whether you need it or someone close to you. It’s so helpful.
Concept is good, but unless major glitches are cleaned up, including timing out and none of the "play" buttons actually having a function (currently useless), the app may just end up causing more frustration to people who definitely don't need that.
The DoD Safe Helpline app gives members of the military community access to resources and tools to help manage the short- and long-term effects of sex...