Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manulife (International) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It can not be used in Chinamainland…..
It’s been months and I still cannot connect my Apple Watch back to the move app. I contacted customer service and no one seems to be able to resolve the issue. I got this app to keep track of my daily steps as part of my Manulife insurance plan. It’s so discouraging and inconvenient not knowing how many more steps I’ll need on average per day. It’s not the first time I’ve encountered the same problem, but this time the problem is just ongoing and I cannot connect to my tracker. Super annoying!
Don’t bother. Unless you are going to open this app daily and stare at what is essentially an app tracking your data, it doesn’t update the data. Without doing so, you’ll end up with blanks in the step data. Not sure why I even bother.
Make every move more rewarding. The ManulifeMOVE app promotes a healthy lifestyle by enabling members to track their progress against set fitness goal...