Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alec Thomson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game REQUIRES you to watch ads to play the game, I understand giving players the option to watch ads or even have a little banner that constantly has an ad, but this game does not let you play after the first 5 loses unless you pay or watch ads. Also I assume that half of the 5 star ratings are paid written buy members of the game creation or players given an unfair incentive to write it, like the game for free or even being paid.
It's no surprise that ads make a somewhat decent game a very bad one, and to me this is the worst example of this. You have five attempts before you have to watch an ad to get five more, which is especially bad when you don't pay attention and die in the first three seconds and loss a try. Also, the games own rules aren't consistent, the so called "flight path" doesn't work. When you jump, the path shows where you land, at least it is supposed to. Where the path fails is when you can get like another 10 ft. higher than what it says. So, don't be like me and play this desperate attempt for developers to get money.
This game would totally work if you didn't try to fish as much money out of people as possible. Please, users, kill the idea of having to watch ads to play a free game before it spreads to every where else.
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