Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nick Christopoulos · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great service! Love the app.
Too hard to read black thin text on dark blue background - please make it easier to read!!!
There is a Account creation feature for this app. If you click on the Twitter option, it asks for direct message access as a requirement for creating an account using your Twitter credentials. This is not appropriate for a pancake house, and hopefully the developer isn't simply using this to vacuum up the DMs of users. Don't create an account until this setting has been changed.
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