Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carmelle Charles Hill · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Interesting premise, and the mystery is reveals itself in pieces with some little twists on the way. There is potential romance with a few side characters, and the “fade to black” scenes were spicier than I thought they’d be, but not overtly crude or explicit.
…I admit, I totally botched the investigation and assumed the avenger was right about the killer. Oops. Good interactive story — multiple events took me totally off-guard. I’m going to have to see if another playthrough significantly varies events. Back after multiple playthroughs — good choices, but find it odd that stats don’t seem to significantly affect choices. I feel like there should be more variance in options/successes if you’re playing an arrogant brat or a modest bleeding-heart. Not asking for branching storylines, just stronger successes or failures based on whether your character’s record matches their attempted actions. Looking forward to Book 2. I hope the choices made here cause strong divergences there. P.S. Please give a way to escape after clicking on your name, or at least automatically update the autosave. Your Tumblr is very nice, but I lost my first playthrough attempt to a misclick.
It kind of reminds me of “Choice of” Games and the movie “Knives out.” You have the option to play through different POVs as well which I thought was different. The writing for your own POV was good, but the butler’s POV was written a bit oddly imo. They also give you different “stats” in the game…I *don’t* know if this effects the gameplay much though as it seems like the story is pretty linear for the most part. While I like seeing different stats for my character and other people, I don’t feel like it did much (as far as I know) Also, I didn’t expect the story to be as spicy as it is so if you’re into that… :) Lastly, I noticed that there are several options that are clickable, but grayed out. I’m not sure why its like that or if it means anything…but it felt a bit distracting bc of all the choices, it feels like that one choice is highlighted for you. Look forward to Book 2 :)
Insert-Rich-Family-Name, is an interactive mystery novel that lets you live the life of a billionaire and decide your own fate. With captivating story...