Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The IN. Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app for over a year now. This is hands down the best way to plan a group vacation and split expenses. It’s such a seamless way to plan, group chat, take polls, and track/settle spending. I’ve also used it for bachelorette parties and bridal showers. It was super easy for bridesmaids to split decoration costs for the party. Can not plan a trip, group event, or party without it! They’re always updating and adding new features. Best app out there for groups!! 10/10
I feel like I needed this app my entire life (well, ever since I was old enough to plan and attend events). There are constantly new features being added which is so awesome, but the features presently in the app take the place of group chat, Facebook events, splitwise, shared albums, notes, calendar and so much more. It’s a really smart fix to a problem most of us share… it is so hard getting all of my friends on the same page at the same time. And then even harder to get everyone to remember where and when the event is, and all of the details: where we are staying, what we are doing, and how much things cost. This app completely solved that issue. I can’t wait to see what more you guys do with it!!
This app makes planning a trip or party or event with friends and family the easiest planning experience of all time. EVERYTHING is in one place and they keep adding more and more to the app making it even more convenient, user friendly and perfect. I was so sick of nagging friends to rsvp or awkwardly reminding people to pay up their fair share over and over again…. Now it’s literally all right there. You can chat and take notes, you can upload pictures and take votes, it’s literally the best app ever.
IN. is for people who love to get together IRL with the people they love. What if you could have all of your group dinners, hangouts, concerts, even...