Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I'm Puzzled Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We did this in the summer in the US. At the start, we wondered if the murder mystery was the fact that we would be murdered. It was set in a very industrial area. Some areas did not have sidewalks so we stood on the road. The app was very glitchy and we struggled with the app registering that we were in the locations needed to trigger evidence or interviews. We were constantly closing the app out and even started rebooting our phones. It was extremely frustrating. I gave it 2 stars instead of one because the app support was very prompt. Unfortunately, the support advice given did not solve our problem and when I sent details of all of our issues, there was no further response. I hope they can improve the app because it is a great concept. It is not worth the price or the frustration with its current version.
Had a lot of fun with family walking around a town, listening to clues and solving them
Could not zoom in and out of puzzles. The eye ball puzzle did not work well especially if you had multiple phones. App did not give you the right answer if you missed it. Zero interaction with the environment.
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