Identity V

NetEase Games · iOS

Identity V

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Identity V screenshot 1Identity V screenshot 2Identity V screenshot 3Identity V screenshot 4Identity V screenshot 5Identity V screenshot 6Identity V screenshot 7Identity V screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Identity V Make?

Monthly Revenue
$4.0M
Annualized estimate
$48.0M
Per Download
$44.44

Platform Performance

🍎iOS
Revenue
$4.0M
Downloads
90.0K
Rating
4.7 (128,741)

Rating Distribution

4.7
★★★★★
128,741 reviews
5
4%
4
1%
3
2%
2
8%
1
86%

Top Countries

🇯🇵 JP🇺🇸 US🇹🇭 TH

Rankings

Category Rank
#183
Reviews (3)
★★★★★kqu33ni34/20/2023
⭐️⭐️⭐️⭐️⭐️

I love this game I don’t think I could ever get tired of it however I do feel like it’s a little bit unfair that the second my phone loads into the game I’m being chased by the hunter. Therefore I have more losses then wins because the hunter is always spawned close to me and I can’t take even two steps once I load in without having to run for my life. I feel like the game should wait for everyone to load in and put the hunter as far away from the survivors as possible therefore they’re actually doing their job and “hunting” us down instead of getting and easy win because they were spawned close to a survivor and can immediately get someone once the game loads. I get y’all are trying to make things fair for survivor and hunter but the hunter already has the upper hand by being fast so at least 9/10 times the second I load into the game I’m being chased immediately and have no chance of escaping because the hunter is super fast and eventually catches up. Also I feel like the struggle button should be more fast. I’ve played this game over a thousand times and only struggled free once and that was because I was lucky enough to direct the hunter into a wall long enough to break free. What’s the point in even having a struggle button if there’s a 1% chance you’ll even make it out of the hunters grasp?

★★★★★alexxa :)6/13/2020
Great Game :)

This game deserves all the hype. Every character has an intricate design and ability that make the experience worth while. The game has a custom mode, with a concept called “single training” that allows a player to test out any character regardless if they own it or not. It allows you to test out the abilities of the character you choose while practicing against a bot. This is very beneficial when deciding what other character to add to your notebook! The amount of puzzle pieces needed to buy a character is reasonable, if you log in every day and play for at least an hour, you’ll be able to buy that character in a span of at least 3 days. The biggest issue I’ve seen with these reviews regards how unfair it is for a hunter to camp. Personally I don’t think this concept is bad, everyone has a strategy that can aid in their victory. People have asked the game to allow the hunter to remain near the chair for a certain amount of time. However, I don’t believe that would be fair for the hunter. If the hunter is restricted on how much time to camp, then it would be fair to ask to limit the number of times they can be stunned as well right? If we change one thing there would ultimately be another area that would prove to be unfair. In conclusion, camping is not a defect of the game and if you really want to get the save take a hit and run! Take one for the team :) The game as a whole with its matches, room decoration, costumes and events make it very entertaining!

★★★★★Thecursedship9/20/2019
It is amazing! But..

The game itself is absolutely fantastic and I love everything about! But there is one problem I have noticed, there are players around the world on identity V that aren’t able to participate in events such as Persona 5 for example and they aren’t able to achieve the prizes within those event. I had an idea that there can be an event that happens once every year on identity V where all the events that have ever happened are mashed up together in one huge event where it includes all the prizes in them and even include limited items or skins and etc that’s weren’t a part of the event, players can get points and buy certain prizes from the store with clues, echos, or inspirations, exchange inspirations for points, or by playing a match. These point can allow them to get the prizes that they want, but this event will only last for a certain amount of days, but on the last few days before the event ends players will get a multiplier and can get more points to give them a chance to get the prizes they want, they will also be able to earn a lot of points by paying an offering of some sort in the event that’ll cost them either echoes, inspirations, or clues. I just want people like myself to have a chance to get some prizes from the past events that we haven’t participated because of not being aware of this game yet. I hope this is a good idea or at least something that can be an inspiration for an event to do something like this

Version History (90)
26.040.11072/12/2026
26.033.23122/5/2026
26.016.22361/22/2026
26.009.11131/14/2026
25.251.7599/10/2025
25.224.8218/14/2025
25.217.88/7/2025
25.188.13877/10/2025
25.132.10805/15/2025
25.117.11144/30/2025
Available In (113 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇰🇷 South Korea🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (7)
EnglishFrenchGermanItalianJapaneseKoreanChinese
App Details

Identity V: 1 vs 4 Asymmetrical Horror Mobile Game Fear Always Springs from the Unknown. Game Introduction: Join the Thrilling Party! Welcome to I...

iOS App ID
1347780764
Content Rating
13+
Min OS
12.0
Size
3706.3 MB
In-App Purchases
Yes
Publisher
NetEase Games
Ch

In-App Purchases (10)

NamePriceType
60Echoes$0.99One-time
185Echoes$2.99One-time
305Echoes$4.99One-time
690Echoes$9.99One-time
Echo Package 1$14.99One-time
1308 Echoes$19.99One-time
Echo Package 2$25.99One-time
2025Echoes$29.99One-time
3330Echoes$49.99One-time
6590Echoes$99.99One-time