Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IAFF · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app. The icon to view my active membership card is not at the bottom of the screen like the email I received from the international said it would be.
App is wonderful. I would like to see an avenue under "contact us" to report issues, such as right now the "political action" link is not working under Toolkits.
Having a mobile app for members to receive information will be a huge leap forward in communication. Although just the beginning, this app shows great promise to deliver info and communicate with the IAFF.
The IAFF is the labor union for fire fighters and emergency medical workers in the United States and Canada. This mobile app allows IAFF members to:...