Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The How We Feel Project, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This -desperately- needs graphs. The data how it is, that’s fine, keep it, but bring in an option to use graphs and slightly more significant data analysis. It’s easy to do just correlations and stuff. I know you want to make the app user friendly, and not add something too complicated, but please add an option for those of us who want to double or triple the usefulness of this app for ourselves. Further, the AI reflection thing is huge, that’s a game changer! Fantastic feature. Now, what you need is a further feature that will analyze trends in your chats with the AI, trying to draw out possible connections that aren’t obvious unless an overview was taken of the conversations. And for this, add an “easy” version for folks who don’t care to get into the weeds about, and a more sophisticated analysis, maybe so certain words correlate with one another. For instance, allergies acting up and depression or anything like that to discover occurrences happening simultaneously that we might not automatically pick up on. This would be MUCH better than every time having to manually add tags, people skip those because they don’t have the time or possibly energy. The possibilities to help people learn about themselves a whole lot more through a little extra sophistication are endless here. I’ll definitely change to 5 stars if see this stuff come in, not that one rating will change much. But for what it’s worth.
my therapist recommended my girlfriend and i try using this app to improve our communication, and it’s done wonders! it’s expanded my vocabulary when it comes to describing my emotions, and made it much easier to communicate to her and to others how i’m feeling. it’s been a great tool for me in my mental health journey. i was disappointed to see the addition of AI to an app i use to journal my emotions and inner thoughts. i don’t like the idea that my private thoughts might be used to train the AI, and it feels unnecessary in an app like this. i understand the intention is to help people gain insight into why they’re feeling a certain way, however it feels like users are expected to take mental health advice from or confide in a robot with no mental health training. it feels impersonal to me, and saddened me to see this feature on an app i use daily. i would have loved to see these resources used to add other useful features; more to the incredibly helpful “tools” section of the app, an option to enter custom emotions with descriptions, or a quiz of some kind that can be taken to help identify the correct emotion word one can attribute to any given moment, to name a few. the AI might be great for some, but personally, it caused me to lose faith in the app and made me sad when i feel like there could be more helpful features added with the resources used to add an unnecessary AI.
I have been absolutely loving this app, from the beginning the tone and language used is welcoming, warm, supportive and encouraging. I am a designer myself and I find the majority of apps are functional but devoid of character and this app maintains the ease of use (and even facilitates it) with a lot of character that makes reporting my feelings fun even when I’m not feeling like anything would be fun, the playfulness and abstraction in no way takes away from the experience and the human descriptions in the videos are so calm and purely helpful that they are not threatening the way self-improvement videos can be. They don’t make me feel bad for not having done a suggestion, just optimistic that I can see benefits from trying it. My main point of improvement is that I have input a sizable number of check-ins on my iPad and others on my iPhone and although the two apps appear to be sharing the same identifier they don’t compile the data to get the full picture and that would be a huge improvement for me since I can’t easily compare the times that I am using one or the other. I looked for a way to export my data and import it to the other device(the long route) but I didn’t find anything, ultimately the best solution would be automatic sync. Keep up the great work!
How We Feel is a free app created by scientists, designers, engineers, and therapists to help people better understand their emotions and find strateg...