Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Entrata, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No way to pay rent without paying an extra fee to them, even directly through a bank account. They would also like to have full access to your bank account data by linking, not okay.
Refuse to help you with your payments if you don’t have an insurance policy with them. I got a new card recently and the app would not allow me to delete any old payment options or add any new cards. Called support for help but they refused to help me because I didn’t have renters insurance through them, telling me to go to my leasing office to figure out paying my rent. My leasing office obviously wasn’t able to access anything to help me since it’s not their app and they don’t have those permissions. So they tried to call the help line and they again refused to help me without a policy number. How can you have an app that allows you to pay your rent through them, but they refuse to help you unless you have THEIR SPECIFIC renters insurance??? Never heard of before. The staff and me had to figure out a roundabout way for me to add my actual bank account to the app so I could pay my rent in time. Worst app ever.
Be aware of Scammers!!! I never recommend Homeboy for you!!! I had rental insurance from this company for two months and at the end of each month it charged me twice for no reason. I called one of the company's employees several times and asked the reason, but they said that you must have bought two policies from us, while I had only bought one and the company refused to return the extra money they took from me and it turned out that they are liars and they are playing tricks on people, finally I had to cancel the policy and got out of it.
The future of resident experiences is here with the Homebody app. Residents no longer have to juggle between multiple apps just to perform basic, ever...