Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Annapurna Interactive · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's a beautiful, moving experience that got me really engaged, but it's not really a game.
People pay a lot of money to therapists to find their memories, but memories aren’t found, memories evolve with your life experiences. Hindsight is a simple visual puzzle of accompanying another down that path. It’s also gorgeous and accompanied by pleasant music. I enjoyed the experience. You might too.
I love Annapurna’s games, which is why I bought this one, but an hour in and I just don’t see that it’s a game. It’s a sort of graphic story, it’s engaging and well done, but there is no skill or choice or thinking or mystery. I probably would have bought it anyway to support the publisher of the fabulous Gorogoa and Donut County. But still, it’s not a game.
What if the physical objects of everyday life, the possessions we hold close, were actual windows to the past? Peer into distant memories and unseen f...