Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guardian SG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can tell the team behind this app is amateur.. like why are you pushing to release an app that instead of bringing convenience, bring frustration? Discounts applied at cart is so lazy and unclear. I mean, just go to ANY shopping app, when there’s a discount for BOGO or mix and match, discount is applied directly PER LINE and also tells what kind of discount is applied.. what you all are doing instead is just lump everything possible at the end. Maybe just go learn from FairPrice app, it’s the most basic and clear cut. Photos provided can’t zoom. For products guardian sell, most buyers need to look at the active ingredients.. what’s the use of providing photos front and back when can’t even zoom? In the end still have to go google and search. Also, the app is very laggy. It lags especially when they trigger notification that the product qty cannot be added anymore. Instead of disabling the “+” they just trigger the notification.. and because the reaction is sooooooo slow, it lags. For now, I’m just using it to browse products. Rather than confusing myself with a cart full of items and don’t know where I’m saving at, I’d rather use the time to walk to the physical store. And who knows your competitor shop W have better discount. Wake up Guardian, if you want to lock customers to your app to purchase products your competitor have, then make sure they don’t feel so irritated and walk to physical shop, cos every shopping mall where your have an outlet, W has one too. And we can just simply walk a few more steps to compare.
It’s really quite amazing it took Guardian sooo long to come up with their own app. The site interface is not user friendly and still tons of glitches. Waiting for further improvements. The items prices upon checking out are pretty confusing as well. They do not state clearly the final amount for each item if they are already discounted, esp those $1 app exclusive ones are still showing the original prices. They just lumped all the “promotion received” prices altogether. I can’t seem to tally up the figures. And you would have thought they’ll do better than their competitors.
What range of product that brings convenience to all
Established in 1972, Guardian is Singapore's No.1 Trusted Health & Wellness Advisor. With more than 120 stores nation-wide, it retails a comprehensive...