Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guardian News and Media Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded and set up a subscription for this app in May 2020. I have two Apple ID’s like a lot of other people according to Apple, with one for my calendars, email etc ( primary ID )and one for itunes, movies etc. I was able to originally choose which ID to use for this apps subscription via the App log in page and used the iTunes one. However about a month into the subscription I updated the app only to find this no longer worked and I was told by the Guardian support page that I if I wanted to use the Subscription I would need to to change the Apple ID in my IOS Settings. This seemed very cumbersome. The support has been totally useless and I feel I have wasted a years subscription. I feel very let down and would not recommend this app for those who have more than one ID.
Leaving five stars because I like the Guardian, want to support it, and the quick crosswords and sudoku are really great. But the app itself has a few bugs that really need fixing and other tweaks: 1) If you click about, there’s no way to get back to the main screen on iOS without hard closing the app and reopening. 2) the text input on the crossword is dodgy. If you press a key twice quickly, it registers on the keyboard, but doesn’t come up in the app. This is really annoying! I constantly struggle to type in words and input text 3) quite often if I leave the app for a bit it will lose all my Sudoku annotations. The crossword sometimes also deletes all my progress. Also quite annoying! In terms of tweak: Is it possible to also just add all the features to the crossword that exist online. E.g clear word. And the yellow and purple color scheme is a bit jarring, the online one is much nicer (and virtually perfect). Other kinds of puzzles would also be really great. From a Guardian supporter x
I used to use Crosswords, which is fine, but it lost its linkage to the free crosswords from the Independent, and I stopped my Telegraph subscription. I only need cryptic crosswords. So it’s great that I found the Guardian, which has endless cryptic crosswords of differing levels, and Sudoku as a bonus. The price is fine for a full year, and I’m happy to support the Guardian. Two minor bugs - the screen doesn’t rotate to landscape on my iPad Pro 12.9” (2018), and it always forgets one of my settings (skipping letters that are already filled in). But this is all that any cryptic crossword lover could want, in my opinion.
Give yourself a real challenge with over 15,000 crosswords and sudokus from The Guardian and Observer - and enjoy new ones added every day. Start pl...