Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Equilibrium Interactive Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just received an e-mail indicating the app has just been updated. Whereas I sometimes still get the “You’re offline” when I first open the app, in general it’s much improved and I see all my tickets, QR codes, directions, etc. Nice job. The only small observation is the title on the app store states “Edinburgh Fringe 2025 official”. Maybe want to avoid the year in future?
I attended the Fringe last year and saw the warning “You’re Offline!” so many times when I wasn’t that I wanted to find the face of the man that they used with the warning and make him fix it. I am attending the 2026 Fringe in about 2 weeks and despite repeated deleting and reloading of the app as well as signing in and out, I either only see a countdown clock to the start of the Fringe and no other information OR a quick link to the planner with the first show I’m seeing, but when I go to the planner, it says I have no tickets. My favourites are there but no ticket history. I have confirmed tickets to almost two dozen shows. I’ll just use the web version, where I can see my purchased tickets and my favourites, and skip the headaches. But please try to fix this!
Makes you feel like an unwitting star of black comedy performance art while using it. Adding tickets to basket very rarely works. Ap tells you it’s off line most of the time- why not, errr, have it download the schedule once and for all? Makes you swear at your phone a lot.
The official app for Edinburgh Festival Fringe 2026. Find Fringe shows using search. View show details, maps and venue information. Book and access e-...