Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guardian News and Media Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is a welcome addition for anyone interested in British recipes. One unfortunate aspect is how the app does not allow recipes to fit your screen, so the writing is too small to read. I’m using an a iPad Pro in landscape mode, and text is too small to be easily legible. Printing a recipe is not possible from the app, either. (Who wants to bring expensive electronic equipment into the kitchen where accidents can and do happen. Hopefully the Guardian will fix this poor engineering in an update, otherwise, I’ll eschew the app for the Guardian’s webpage.
I’ve been making recipes from The Guardian for years (especially those by Meera Sodha) and I’m really excited about this new app! I immediately came here to write a review when I saw the account > settings > toggle on/off option to “hide meat-based recipes on your homepage.” Thank you so much for recognizing that this could make or break a user’s experience with the app. I am thrilled that I can open the app without dreading what I might see!
Six month free trial for Guardian subscribers. The filters allow specifying gluten and dairy free recipes and when both were set about half of the recipes were still available. The recipes themselves look good and the layout is nice and clear. I also liked the UK to US translation popup that explains the different names for some ingredients. The free recipe app I was using before is getting more and more adverts so I’m going to delete it and switch to this.
With over 7,000 recipes to choose from, find unique flavours, explore different cuisines and expand your usual repertoire, with a 14-day free trial of...
| Name | Price | Type |
|---|---|---|
| Monthly | $3.99 | Monthly |
| Monthly | $3.99 | Monthly |
| Annual | $38.99 | Yearly |
| Annual | $38.99 | Yearly |