Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Napping Raccoon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a good game overall, but it gets a little boring after a while. Hope you continue to make games because you have potential
It’s a good buy game. It trains your fast decision making and become a good observer. You really have to use both left and right eye for timing. Almost like when you have to draw something with left and right hand independently
The janitors are a big source of friction that feels really at odds with the rest of the gameplay. For the rest of the passengers, you’re working out an efficient flow and helping them navigate the tower, but when the janitors appear you’re playing a meta game where you’re trying to hold them off long enough to earn more points without letting them penalize you. Sometimes he shows so quickly you can barely get two stars before you start losing points. Then the run feels less like something you could have improved, and more like “oh, I guess the game just wanted to stop” *That said* the premise and the rest of the game is groovy! I love managing the (non-janitor) characters and trying to balance lift car locations to move people as fast as possible. If we can find a way to re-balance the janitors, or maybe have different game modes with other challenges, this game could truly be one of my favorites
"The vibes here are impeccable" —Vice "Fast, simple, solid, and challenging" —PocketGamer Going Up is a strategy game where you control groups of li...