Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The CBORD Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
*UPDATE: I received a reply from the developers asking for more information. My children attend the University of South Carolina. My daughter is a senior and my son is a freshman. In order to manage both accounts, I have to have the app in two locations. The app does now allow to switch between students from the same school. I understand that I could go ahead and add funds through their website, but because of multi-layer authentication, my kids basically have to be here for me to add extra funds, which is why I downloaded the app to begin with - with the app, and my facial recognition, no additional authentication was required. Updating the app to allow switching between students as well as switching between schools would be fantastic. Many of my friends have children attending different schools, and it would behoove the developers at CBORD Group to work on making this app much more user friendly! I only use this to add funds to my kid’s college card. I have a second child starting college and no way to add that child to this app. This means I have to put it onto a separate device in order to manage that account. Allowing app to manage multiple accounts is must!!!
This is by far the worst app I’ve ever had the misfortune of having to use. It routinely crashes, it’s ungodly slow, and every few days it just logs you out. EVERY time I go to order food I have to spend 5 minutes fighting with the app before I can even place my order. Half the time I go to order, the options just don’t show up. I thought that this app would get better but it’s honestly just gotten worse. They added a Face ID feature that they practically beg you to use, but after a couple days it just stops working entirely. And sometimes the app breaks so bad you have to just completely reinstall it. What a joke! Unfortunately I have no choice but to use this app as a number of my university’s dining options are online order only, but it’s such a hassle to use that sometimes I just skip eating because I don’t have the time or patience to fight with this sorry excuse for an app. If you’re a university, PLEASE don’t use this app, your students will thank you. UPDATE: Developer responded saying my issues have been fixed, no they haven’t. You guys haven’t fixed jack, and if anything it’s gotten worse because now the “find your institution” page won’t even load, and I have to delete the app every time it asks me to log in… WHICH IS EVERY TIME I OPEN THE APP AFTER A DAY.
The app was working great awhile ago (before update in February?), but it stopped. I figured maybe it needed to be updated or an OS update did something, so I deleted it and re-downloaded. Because of that, it was necessary to re-enter my login information. Now, it only provides a list of schools when the phone has been rebooted, but that’s irrelevant because when I log in, I get the message, “Oops! login failed, please try again.” I can log in via the website with the same credentials, so it’s not an error with my name/password. I thought it might be because I’m overseas and some law changed that would prevent it, but using a VPN and connecting to the US didn’t work (despite working fine abroad since I first installed it in 2017). I was recently in the US, but even being there and without the VPN didn’t make a difference. UPDATE: Changed back to 5 stars - because it’s working again after contacting the university card services and discovering the password had been changed. Note: the app should have a less cryptic message when this happens! Also, why not put the contact that replied to this message in the AppStore developer contact? A lot of time was wasted getting it working again when it really should have taken a minute.
Ditch your plastic card for an all-in-one mobile ID. GET is an online and mobile platform that brings convenience and value to university and hospital...