Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tribune Broadcasting Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well-balanced news reports, easy to navigate, and an interesting selection of articles. Their on-air reports are also very informative.
I left KCRA’s insulting ad-fest of an app for this one. I enjoy the app for reading the news and am grateful that it is in both video and article form. The proofreading is mostly accurate and, perhaps most importantly, readers are not inundated and overwhelmed by ads like KCRA. I would give 5 stars but the live stream often loses sound and crashes. NOTE: I voiced one concern one time and have seen the problem resolved. FOX40 listens! Thank you
The reason I’ve used this app for so long is because it’s got good local news. The reason I’m deleting it now is because it’s a horrible app design. First, They post the very same ad into every single article. That’s to say, there’s only one advertiser that is getting their product displayed! In giving hundreds of ad feedbacks that I keep seeing the same ad and that I’m not interested in their product, I get a Google acknowledgement and then it pops it back on again. Next, the app is full of fake news stories that lead you to articles that FOX never wrote. Last, The real FOX news stories are so few that this app repeats them as you scroll down through the list. They typically have around six new stories, a couple old stories, and then all that repeated. Well, here’s my feedback to the black hole of app administration. I’m done with this horrible app and deleting it.
News has never been more local than in the palm of your hand. The Fox 40 mobile app brings you all the top stories from our daily broadcasts, as well...