Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Won’t load. Please fix as I pay for the subscription. Update: November 2021 No news feeds since latest update. Please fix. UPDATE: Disabling private relay worked. Thank you!
This version is much better than the previous version EXCEPT if you inadvertently touch the screen, it takes you to an isolated view of an article. This happens frequently and it’s rather annoying. Why not require a double tap of the screen for those who like the isolated view? I personally NEVER purposely use this alternate view, but I get it accidentally way too often.
I subscribe through iTunes and yet am prompted to subscribe on nearly every article; this still occurs after restoring and checking that it says active subscriber. Trying to read the replica edition takes me through a browser where I have to go through multiple steps to log in again. Since most of the content requires going to the replica edition, this is a problem. The user experience with this app is very poor, especially considering the high price of the monthly subscription for very limited content. The content is great; the app is junk. You need to fix the app so that once authenticated the reader can read smoothly and move to the replica edition within the app.
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