Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fold Health, Inc., · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used this app for two years with my dr and now I can’t log in at all and keep receiving an error message of failed domain retrieval or just literally “something went wrong, try again later”. I have tried everything and can’t log in anymore.
Please allow me to stay logged into the app for longer durations or at least ensure that I can use a password manager to login to my app. The password field is deleting my password after pasting in from 1Password… It is such a pain to log into the app if you use a secure password as I do. I attempted to contact App support about this issue via the App Store but that link appears to be broken?
Dear Lanby, why are you putting this terrible app between your patients and your care team? A primary selling point of concierge medicine is easy, seamless access. Your user experience is your product. Switching from direct access over email and text to this buggy app is a major regression. I don’t need another inbox in my life. I definitely don’t need a buggy app. “The experience at the doctor should be so good that it’s the highlight of our day.” Where did I read that?
Fold patient apps helps patients to improve systematic care and provide a continuous communication between patients and healthcare providers. With Fol...