Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Danielle Duncan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has everything you need for fitness and nutrition. I love the recipes- you can add them to your meal plan and generate a shopping list for the week. The workouts are great and there is heaps of variety. The express workouts are great for those days when you’re time poor but need to get it done. At times though I can’t access the app. When I open it I just get a blank white screen. Sometimes this lasts quite a while and I give up on getting in. I did email support and was told to close off the windows that were open. This helps some of the time. Rather annoying when I’m ready to do a workout or my meal plan.
This app has everything I need in the one place. Fitness, recipes, meal plans, shopping lists, mindset tools, meditation, yoga! What I love is the express workouts, this gives me no excuse to not move during the day. I love the fact that you can also plan out your life workouts as well with the team. Can’t wait to see what else is to come.
This app is absolutely everything you need to help prioritise you, your fitness, wellbeing and health. So many easy, but absolutely fantastic, features to make fueling your body and feeling good easier. I especially love the ability to pick from recipes to add straight to my meal plan for the week and write a shopping list efficiently!
Welcome to FIT by the Figure! HOW IT WORKS: Fit by the Figure is a holistic guide and one-stop-shop for reaching your health and fitness goals. The...