Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗British Red Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is more for preparing for emergency situations rather than accessible for use during them as in an emergency it's best to just call 999 and follow their instructions, but it's good to have information anyone can access to prepare and plan, and it's a good app for people who are anxious or paranoid about these situations to feel more prepared and to ease anxiety. One big issue is that the sidebar really needs to have a button to activate! When I opened the app it was just a screen saying "learn about first aid" and no directions as to how to find the information or open any sidebars or panels, not a single menu button in sight! After ages of tapping and swiping I finally found that you need to swipe to the right to open the menu/sidebar, but that is a really poor design choice considering people might turn to this app in emergency situations. Please can the makers just introduce a menu button or something to direct users to the sidebar, or a tutorial - anything to make it more clear on how to start using the app than just opening up on an almost blank page with no clear signs on where to go!
I downloaded this app as I seen it while looking for something on the Apple App Store. This app is brilliant I have done first aid in the past but never kept it up to date, while knowing most of the answers it was great to have a refresher. I highly recommend this app especially to those that have never learnt first aid, this could help/save so many peoples lives. It could also help those that have children maybe this way it could keep A&E waiting times down for minor injuries that could be treated at home.
Whilst I have done first aid courses in the past, it is easy to forget things. I have read this app whilst on holiday as a refresh (it only took 15 minutes). I think everyone should have this app, Apple should automatically have this on their apps as standard. It is simple, concise and easy to use. Even my children would understand it so I have asked them all to download it and read it.
Free, simple and life-saving, this app teaches vital first aid skills and gives you the confidence to save a life. Know what to do in an emergency wi...