Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reach Health Promotion Innovations Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good and easy to use App. Select and deselect when entering weight and height. Being able to change from 1 standard drink to 1.2 and such is great by holding down on the + button.
The app only lets you log 6 drinks. This only leaves mums having to do the maths to calculate the safe feeding times themselves. Limiting it to 6 drinks also feels like I’m being told off for drinking more and creates a sense of shame. It is also annoying only being able to log 1 standard drink at a time…many drinks are 1.2 standard drinks, give or take, so I have to log more than I’m actually consuming, just to be safe.
It only has increments of one standard drink at a time which is not very helpful. IE I had one bottle of Sommersby, which is 1.2 standard drinks, but the app can’t work this out. Collect to figure it out myself so the app is not Very helpful as I still have to do the math myself
Can I have an occasional drink while breastfeeding? How does alcohol affect breastmilk? How long should I wait after having a drink, before I breastfe...