Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Karivalis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is challenging in the best way! Super cute cat gets fatter as it eats treats. I am determined to defeat the dogs that are coming after my Fat Cat!
This game has consumed my free time and I can’t even get past 8
This game is sweet. And the best part is that it’s hard right from the get go. Other similar games make you waste 30 seconds or more before you get to the challenging part.
Fat Cat Adventure. How many treats can you eat?