Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Athletes’ Performance Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have this app as a perk through my workplace, and it rocks! I use it every day to train, strengthen and maintain flexibility. I just pick a class (there are well over 300), click the link, and I’m off. Each class is different, and targets all the major muscle groups. The coaches are great and easy to follow. Highly recommend.
Started using this app today and while the consultation with my coach, Aaron, went great, there are problems with the messaging part of the app. When you want to type something to your coach, there is no way to make the keyboard go away once it’s up. And there is no send button on the keyboard, it’s a green arrow in the msg field. Because the keyboard takes up half the screen, you can only type a few lines before that green send arrow disappears behind the keyboard. So you can only type a little at a time and when you’re done, there is no way to get off the keyboard so going back to the Home Screen is impossible unless you close the app and reopen it. Frustrating. Hopefully this gets fixed soon!
I really enjoy this app. I’ve used a number of fitness apps, but never one where I actually had a consultation with a coach. My coach Jason was easy to talk to during the consultation and created a personalized plan that works well for me given my busy work/family life and my fitness goals. He’s also easy to reach in the app and quick to respond.
WHEREVER YOU ARE, WE MEET YOU THERE. With the Exos app, guidance and motivation are always within reach. So you can get more joy out of all aspects of...