Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christian Toouli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had to delete account and start over but both seem to either be stuck or I am unable to progress enough to actually get anything out of it. I’m not really sure what is supposed to be happening.
This is a great app, but it breaks extremely easily. While it did help me, I’ve had to make multiple accounts to actually use the app at all because it just breaks permanently after a while (giving me errors to load scenarios) and destroys progress.
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