Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Edible Arrangements, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thank you for the beautiful food arrangement for my mother. The fruits were fresh and the strawberry cover chocolate with delicious. The arrangement was so Beautiful that it made my mother cry with happiness. Thank you for the bottom of my heart. I really appreciate the excellence and quality of the product!
I have had good experiences with edible but lately not so much. May 3rd I got an email saying I needed to order now to get mother’s day delivery so I did. I ordered a gift to be delivered on may 9 so mom would have flowers for mother’s day. Order does not show up on may 9. I call may 10 to ask what is up. I am told for reasons that are not known the flowers will not be there until may 11. Of all the orders to screw up. Ruined mother’s day. So 2 days late was the best they could do. I order a lot of gifts thru edible over the years but as soon as I get my money back from them I am deleting my account and chucking the app.
Edible Arrangements has delivered the worst online experience I’ve had in a long history of internet shopping. First, I entered major difficulty moving my purchase selections to the shopping cart. Second, the app refused to process 3 credit cards I use on a daily basis, citing “incomplete” information. In each instance I had accurately entered all items requested. Ultimately I was unable to do business with Edible Arrangements and will not seek to do so again. Based on most recent customer reviews, my experience was far from unique. Looks like a golden opportunity for some competent competition.
Deliciousness delivered right when you need it: next day, same day, or in 1 hour or less. The Edible® app makes gifting effortless. From chocolate-...