Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗1800 Flowers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It never fails that I forget to send something at the last minute until I pick up my phone and see a notification. So, I just open the app. It’s extremely intuitive and easy to navigate. In my use case, I had to send a gift to my sister same-day because I forgot it was her birthday. Immediately went to the app because flowers is an easy default gift. Opened the app and was presented with a number of options that corresponded with your typical standard events and needs. Scrolling, nav, and different search filters are easy and intuitive. Found something easy immediately and clicked. Address can be auto populated if you click “Copy” from your separate phone contacts app. Before deciding “Checkout” I was able to go back to my message to edit. I used Apple Pay so I could just auto populate from my existing payment methods. I also have the options for txt updates to make sure that the flowers are delivered. Entire process (from open app to submit) took less than five minutes. One piece of constructive feedback - for bouquets please list the exact flowers being used and provide option to add/remove certain flowers, or customize for an added fee (“extra sunflowers”) . Kind of like pizza apps (“extra pepperoni”). Sometimes people are allergic to certain things. I just ordered something standard hoping that my high-maintenance critical perfectionist sister doesn’t find some bizarre flaw. Otherwise, I’m extremely happy with the app. No bugs, freezes, or issues with payment and promised delivery.
I am a big gift giver and ever since Covid, delivery fees are $20 or more! It’s just too much and not affordable. So (800) FLOWERS has a special program where you pay a small fee for the year and most shipping is free! I love this because I am able to send nice gifts without worrying about a shipping fee along with taxes. (800) FLOWERS also has discounts all the time so on top of not having to pay for shipping, I get a discount on the actual item I buy! It’s really an outstanding program and I highly recommend it for anyone who is a big gift giver. I am very happy with my membership. Also, the flowers or gifts are great quality! I recently had a problem with my order because it was delivered to a wrong address (delivery company fault). I called (800) FLOWERS and not only did they order a replacement order, it got there the very next day and they gave me a $20 credit for a future purchase. Just outstanding customer service!
I made an order a week ago, and had it scheduled for a delivery today! I have tried everyday since September 1 to place an order for September 23, but it idk if it was the system or my phone but it wouldn’t let me place an order until September 16, The slot was finally open for me to place a delivery. Everything looked right, Arrival September 23. During Business hours. This morning I woke up with a text that my delivery date changed to September 24! Then it kept going back and forth from September 23, to 24, back to 23. By the end of the Business day, the recipient had already gone home, with no flowers! I called customer service twice for an update and they kept saying “it should be there within the hour, or shortly” The office is now closed and I call back now requesting a refund because they said they are gonna deliver tomorrow, and the thing is my recipient isn’t gonna be home tomorrow. That’s why I requested this specific date. Why ask when things should be delivered if it isn’t gonna be delivered when it should be. Now customer service lady over here goes to ask me “so how do you wanna resolve the issue on your order”. Like excuse me, what? I have never been so disappointed and angry with a delivery. I usually am pretty patient, but this was a special occasion, and the delivery hadn’t arrive when it should, and customer service was horrible, and totally didn’t need the attitude from M, like it was my fault or something. Ughhh! Just so angry!!!
Welcome to 1800Flowers! Discover the fastest and easiest way to send last-minute flowers, plants, gift baskets, and more with just a few taps using th...