Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EasyPark · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This worked exactly as expected and was far easier than trying to figure out a myriad of local parking systems or having to repeatedly return to my car to increase parking time. In case it is useful to anyone else: Apple Pay (which I linked to the app, making things even easier) showed all charges in NOK—even when I was not in Norway. This confused me at first but I was not charged more than expected. Also, in my experience, all parking for a day was bundled into a single charge the following morning. Again, I did not pay more than expected, but this did catch me off guard at first, so be aware.
I tried to report an issue but it said I hadn’t made any purchases to do so (which I have and is an issue in itself), so I’m posting the issues in a review. First time I went to purchase parking the payment timed out, then the app would not let me retry for many times, and when you have a fussy baby in a stroller out in the cold, that feels like forever. It finally let me purchase my parking, then when it came time to extend parking there was absolutely no where in the app to extend it. I even searched the help section, which just referred me back to the app with no extend button anywhere. A notification popped up on my Apple Watch about extending, but then immediately disappeared before I could even read it let alone push a button. So I could not extend and had to wait it out each time, which was very frustrating. The language regarding which notifications you want to set could also be more clear.
I used EasyPark while traveling in Stockholm for business last week and the service worked great. I was even able to extend my parking from my phone, which ParkMobile does not offer here in the US. EasyPark must have built support for international phone numbers, as I was able to use my US number. Love the app and service! I will definitely be using it again on my trip to Copenhagen next month.
EasyPark has been making cities more livable since 2001. With millions of drivers, businesses, and operators using our services in more than 20 countr...