DTE Energy

DTE Energy Company · iOS

DTE Energy

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

DTE Energy screenshot 1DTE Energy screenshot 2DTE Energy screenshot 3DTE Energy screenshot 4DTE Energy screenshot 5DTE Energy screenshot 6DTE Energy screenshot 7

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does DTE Energy Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.13

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
8.0K
Rating
4.7 ★(18,787)

Rating Distribution

4.7
★★★★★
18,787 reviews
5
2%
4
1%
3
2%
2
14%
1
82%

Top Countries

🇺🇸 US🇨🇦 CA🇯🇵 JP
Reviews (3)▼
★★★★★The Singing Evangelist3/7/2024
Limb removal

Thanks so much to the DTE workers who came out today to take some limbs down. The crew was so friendly, kind and CONSIDERATE of my feelings. I hate losing trees! They did their best and were very open to my request to not take the whole tree. They pruned and I understand they have an important job to do. They were 100% better than last year when I lost my cool. Just a little friendly understanding went a long way. I appreciated them so much. Thank you for sending a team I could talk to before the trees came down. It is quite upsetting to see guys just cutting down trees like madmen and leaving the debri. I really appreciated this team that came out today. They were so polite and understanding. Much improvement. Give these guys an A + for customer relations. They deserve a raise. I still haven’t gotten over last year. Thank you so much!

★★★★★fridaygrrl12/7/2021
Great Way to Report and Keep on on Outages

This app does a great job keeping the customer informed as crews fix the problems that cause power outages (usually downed trees). I reported an outage during a huge windstorm, and signed up for the text updates. My power came back on a few hours later, and the text I received asked me to confirm that I had power. This gave me a lot of confidence as the day was getting colder and colder and I would need my furnace as I don’t have a functioning fireplace or wood stove yet. Later that night, the power went out again, so I reported another outage, and the app informed me that final repairs for the entire area were in progress and the second outage would be temporary. This is super important. As my house got colder, I had to know when to make the decision to stay or pack up and go to my sister’s. Because I had information from the app, I knew I could stay put until the power came back on. Had the messaging been different, I would have left. Anyone who has pets, kids, or elderly parents knows how hard the stay-or-go decision is when stuff like this happens. Thank you, DTE. Committing resources to an app might not seem like the most important thing you do (kudos to the crews out in the cold doing their work) but keeping people updated so that they can take the measures they need to keep their families safe can save lives in a place where there are extreme temperatures.

★★★★☆Std7349/12/2019
Site=Ostrich & Application=Pigeon

App works great but why is it necessary when you have a website? It seems logical that the sit would function just as well as the application. But the only reason for me to use the application is in regards to outages, you know when I need to conserve my phones energy. It just seems asinine when the site could function exactly the same, but instead this way to elaborate of a site that must cost money to be maintained that barely functions to the point of having an application is necessary must be downloaded just to check when I will have power again, keep in mind our rates go up to now pay for this site. It’s just unnecessary. Honestly, if you visit the site at this moment it will say “new look” in the ULR, why do my rates go up to cover the new look for a site that doesn’t work? Then force me to download an application to function just as the new looking site should work? Who runs this company? Anyway, the application works great. Your site is akin to a flightless bird.

Version History (116)▼
6.18.03/2/2026
6.17.012/22/2025
6.16.011/7/2025
6.15.09/3/2025
6.14.05/30/2025
6.13.04/29/2025
6.12.02/25/2025
6.11.01/15/2025
6.10.011/6/2024
6.9.19/21/2024
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Pay your bill, enroll in a payment program, report an outage and track its restoration, all with the new DTE Energy mobile app. Want to make a payme...

iOS App ID
446411318
Content Rating
4+
Min OS
16.0
Size
49.5 MB
Publisher
DTE Energy Company
US