Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DTE Energy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had issues with the app, but after a few months they’ve resolved the issues I was seeing. I wish they would allow their customer support to continue to update tickets even when the ticket has been assigned to another team to give customers more granularity but overall I am happy with the app. That being said, this is a cool feature to have, especially when you’ve got a lot going on in a home and are curious to see how much energy is being used. I’ve got a hot tub, AC, and a few other high consuming pieces of equipment and it is enlightening to see just how much is being used. After seeing how much, I was able to tailor their energy use to have a smaller impact on the grid and my wallet. It can be very helpful at times.
Update: The developers are listening V8.0.4 addressed all the issues below, making this app now highly useful for the time of day rate. You can finally see how many ‘on peak’ vs ‘off peak’ kWhs you have used, which is really the point of switching to get that ratio maxed. I’m upping the rating from 3 to 5 stars. - now if your still listening, just need to improve the login time, please! App worked great when on the standard rate. After switching to ‘time of day’ rate, it was clear little compatibility testing was done. Issues 1) App provides a ‘red zone’ for on peak weekday hours, but can’t manage to adjust at the weekend. 2) live view shows off peak at all times, regardless of time of day 3) Total summary hour graph only shows total off peak hours (no on peak), but this is probably due to 2) 4) cost per kWh is all over the place and never reflective of actual rates. Seems that standard rate is used on some screens and random values in others. Please make adjustable if it cannot be tied to the actual and seasonal rate. 5) many other small problems. Generally needs to be checked for rates other than standard rate. Great potential if fixed
This app has lots of potential an some great features, like budget setting, scanning of device usage, etc That being said, a typical DTE production - good ideas poorly executed. I’ve been using this app since 2015 and it continues to crash, not update consumption consistently. Furthermore, its incessant updates for branding, look, etc are nice - but how about better consistency of meter consumption, not crashing randomly for no reason, opening and crashing immediately (newest issue that regularly occurs). I understand it all interfaces with infrastructure behind the scenes, so figure out what’s the issue and fix it. I’m sure typical of DTE, internal management and “leadership” is running around blaming everyone / technology and developers are trying to fix with little to no time or budget... Update as of 8/2/21 - Support has reached out before to try to fix it, but I get multiple days of no data, takes way longer than 36 hours to load. I’ve done the usual logout, login, delete/reinstall app. Not sure why this is so difficult. I have friends in other cities who use other utils apps that do the same thing, no issues. I also have a newer meter on the outside of the house (2019ish) and a fresh power run from the pole... so who knows. Oh wait yeah it’s DTE
An All-New Smart Experience - Create a home that works for you. The DTE Insight app helps you understand, manage and control the energy that powers yo...