Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DocsInk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No way to track food or activities. No groups to share healthy recipes with etc. No coach to ask questions to. Can’t figure out how to send messages to Dr. Tonya Frietz. Just weigh in everyday and that’s it. Maybe they are still setting me up but the first day with Omada I had my scale, a coach and was messaged and I could easily message her, joined groups on healthy eating and activities, Health coach is kind and supportive.
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