Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arch Energy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Only allows a cer area of dirt cheap stores
The Dirt Cheap app is great for checking rewards but the Dirt Cheap To Go option leaves much to be desired. No where does it indicate that you need to download another app “Skip Checkout”. On the iPhone, when you click the Dirt Cheap To Go link in the menu, it redirects to the website to download an app. However, when I click to download the app it takes me to the Dirt Cheap app in the App Store. It just kept looping. Finally I went to Support and found the answer. Next problem was that I specifically go to Dirt Cheap for Capri cigarettes. The To Go app does not give me this brand as an option. There is no indication as to if this brand is out of stock. So I still need to call the store.
It would have been faster and less aggravating to just drive the 20 minutes to the store instead of wasting time with this lousy app. I’m so irritated that I will go spend more at the grocery store instead of going to a dirt cheap.
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