Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WALLIS OIL COMPANY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They recently changed their in-app game, which can be used to earn coins that can be redeemed for free drinks and car washes. Previously, I had no problem getting the amount of coins needed for free items. I’ll admit it was probably too easy. But now it feels like they’ve swung in the complete opposite direction. Unless I’m missing something, you can only earn a maximum of 100 coins a day, and they doubled the number of points needed to redeem a free item (1,000 needed now for a drink and 3,000 for a car wash).
The staff at Store 518 are absolutely wonderful, friendly and very efficient. Special recognition for Carol, she is awesome! We visit this store every day and it’s always a pleasure to see everyone!
I used to like using the previous app to find out what the gas prices were around me prior to going out. That previous app had a problem displaying the prices of the favorites list. You had to click on the edit button to display the entire price. Now with this new app, the price isn’t displayed...period! It seams that this app is only good for what deals you can get. Searching for other locations is limited. I am to assume that you must be in the area to search for nearby locations that aren’t nearby your home. I believe that the developers of this app don’t use this app. The home page has three large buttons for deals, playing their spin game and recruiting new employees. Is this the main goal for this app? On the run sales gas! Let’s supply the consumer with the information that is needed to but your product. Very disappointed.
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