Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Berkem Peker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m enjoying the concept, the risk/reward aspect is very cool. I’m confused about the weapons though; the “How to play” says that weapons can be used on an enemy of equal or lower value. However, there have been times where I’ve got - for example - a 9 weapon equipped and still take damage fighting a 4 value enemy. Do weapons only last for one attack or something? Not sure. Will have to play around with it some more.
Deckfall is a fast, tactical solitaire roguelite. Every draw is a decision: risk a hit, clash with the monsters, do your thing before your luck runs d...