Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eden Tech, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After waiting a week, I was "invited" to become a Cuffed member for an introductory three month priced at $36. The app main appeal was the promise matching with one person at a time from Cuffed's bevvy of high-quality, exclusive, invitation only, hand selected member. At the $36 membership price, members are limited to view 30 profiles a day. Within the first couple of days, I quickly ran through all the profiles within 50 miles of me. I could easily have swiped through that many profiles on nearly any other dating app in the same amount of time. Over the roughly 10 days I spent on the app before requesting and receiving a prorated refund, I only swiped right on two or profiles, and by then I had been served some of the same profiles twice or more that I had already rejected, and I had it expanded my search area to more than 100 miles from my location. Even with that I wouldn't reach the 30 profiles per day limit - Cuffed ran out of profiles after I've seen only 20 or 25. Based on my experience using the app, they simply don't have enough members, at least not in my area.
I have been on many apps for the past years, mostly used Hinge and I always got sick of it after 1 or 2 weeks of activity. All the matches go nowhere, you have to endlessly swipe and even if you get a response it’s impossible to go on a date with anyone. For girls I hear it’s even worse, the decision overload. Cuffed has been great because I feel like people here take it a lot less seriously, meaning they match to go on a date and see what happens, but they are more open to going out. And exploring connections. It is a lot more intentional and I really recommend it. I have been on some amazing dates and even if one doesn’t really click, there’s a mutual understanding and you go on the next one. I really like the new 3 matches at a time update, it’s getting very efficient and I’m constantly in a match which never happened before.
For years I was always using the mainstream apps like tinder and hinge. When I realized the users on there were practically the entire population I switched to Raya so it was members only, but their users sucked too. When I saw a cuffed ad I gave it a shot with low expectations but it impressed me above and beyond. They have the members only system which cuts down from the bots and everything. On top of that, I've never gone on more dates from a dating app before. The way their system works where you can only match with one person at a time actually pushes you to go on a date which I love. I have also been to one of the events that they've held and it was such a fun night, I was able to rsvp on the app. The team is also great, couple months ago I had a glitch with my profile and reached out to their support for help. They got back to me in less than and hour and fixed immediately. Truly the best idea I've had to save my dating life was cuffed, going on a 6th date with my match tomorrow!!
CUFFED: EXCLUSIVE DATING, EXCLUSIVE MATCHES Welcome to Cuffed, a members-only dating app where you match with one match at a time. Our acceptance rat...
| Name | Price | Type |
|---|---|---|
| Cuffed Membership (Weekly) | $7.99 | Weekly |
| Cuffed Membership (Weekly) | $14.99 | Weekly |
| Cuffed Membership (Monthly) | $19.99 | Monthly |
| Cuffed Membership (Monthly) | $19.99 | Monthly |
| Cuffed Membership (Monthly) | $29.99 | Monthly |
| Cuffed Membership (Quarterly) | $35.99 | Quarterly |
| Cuffed Membership (Quarterly) | $35.99 | Quarterly |
| Cuffed Membership (Quarterly) | $35.99 | Quarterly |
| Cuffed Membership (Quarterly) | $49.99 | Quarterly |
| Cuffed Membership (6 Month) | $59.99 | Semi-Annual |